Squace Mobile Bookmark QR-Code. Linking print and out-of-home media to online mobile-friendly pages.
QR-Code (Quick Response Code) is a two-dimensional bar code designed to encode information such as text, URL or other data at a high speed by QR scanners in mobile phones or cameras. This black and white code became mainstream thanks to the vehicle manufacturers need for tracking parts. Today, however, the QR code growth is mobile phone applications related to consumer products and usage.
The QR-Code can store many different kinds of data within its 7,089 character / symbol limit. One large symbol can be further separated into 16 different symbols making data capacity quite large. You may be wondering… what’s the difference between a bar code and a QR code? The QR-code contain 7,069 more charactersthan the traditional bar code (maximum of 20 characters).
What does this mean to a marketer?
Why should you take a good hard look at Squace mobile bookmark QR-Codes for any campaign that has a print component to it? Simply because it creates a wider distribution of what’s communicated to a broad mobile audience, regardless of mobile device or platform. With Squace the content will be easy to access, store and share – mobile viral campaigns are possible.
Below are some examples of medium that can take advantage of the QR-Code:
- Magazines
- Product catalogs
- Newspapers
- Posters
- Business Cards / Letterhead
- Direkt marketing flyers
- Floor Decals
- Indoor and outdoor signage
- Billboards
- T-shirts (imagine how you could engage an audience at a special event!)
- All kind of online pages where a QR-code make sense (blog articles, Banner Ads, Coupons)
How does it work?
Create your mobile-frendly pages with linked QR-codes at: business.squace.com
Your customer can take any mobile device with a camera and QR code decoding software:
- Take a picture of the Squace mobile bookmark QR-code. The software then transforms the encoded data into Squace landing page url-link
- You will see the Squace landing page in the browser of your mobile
- Just ad the mobile bookmark to your Squace organized mobile pages (or sign-in/sign-up)
- Open Squace and enjoy the easy access of the created mobile-friendly page
All this can happen almost instantaneously – linking print to mobile to online.
Now You can add mobile-friendly sites to your printed campaign mix.
You can have your customers to interact with your brand, your message and your offer on the go everywhere… instantly!
Some scenarios for the use of QR-Code (endless possibilities…):
- Outdoor to Mobile to Online to Mobile (…within seconds!)
- Online to Mobile to Retail store (Coupons)
- Print to Mobile to Online (…again within seconds!)
- Print to Mobile to Retail store (Coupons)
Start tracking your print activities!
Track results… instantly – you can now track interaction with your print and out-of-home marketing efforts. Squace have in collaboration with Percent Mobile and their powerful mobile anlatytic tools made it easy to track any of the above-mentioned activities – just like you would track web activity through Google Analytics or Enhanced Analytics for any other web actions you manage.
Welcome to a new age of marketing with Squace mobile bookmark QR-Codes.
Start creating mobile-friendly pages and linked QR-codes!
Read more about the beauty of the universal mobile landing page
Try to scan and read this article in your mobile:
